We did a recap and continued to find out of what a firm must do to be successful.
HOW CAN A COMPANY BE SUCCEFUL ?
1) by applying the marketing mix : 5 P
- Price : sell at the right price
- Place : sell at the right place
- Product : the right product
- Promotion : the right promotion
- Packaging : with the appropriate packaging
2) By having an efficient management
3) By projecting a positive or good image for example Mc Donald's has agood image because:
- you can eat easily and fast. it's pratical = convenient
- it's cheap (pas cher, bon marché)
- it's everywhere
- as it has a foundation (fondation) it provides help to sick children and their parents
VOCABULARY :
Fair = juste
" inc' " = incoporated
consumer = consommateur
customer = client
purpose = but
product = produit
Then we corrected the Looking for words exercise of the new article we are studying: All the rage since Reagan.
Thank you Aïsssata
Homework for Thursday, January 21st: Part 1 of Understanding the text.
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