Analysing the ad - IPAD 2

14.10.2011

Hey guys,

today we continued our analysis of the ad about the Ipad respecting the IDAHO method. Here is what we wrote in our copy books:

I : The document is an ad about Ipad2. The source is not mentioned but we can imagine that it was published on the internet or in the street on billboards (in the metro, at bus stops...).

It was released before March 11 2011 since it is the date when the product was launched.

D : The document can be divided into 3 parts:

The logo (and brand name) at the top, the catch phrase below the logo and finally the picture of the product at the bottom.

1. the logo: it represents the word Ipad2, in bold letters. The grey and black letters give an impression of reflection. The logo is glistening.

2. The catchphrase: it gives information about the product. The catchphrase reads "..."

It gives the release date, the price and some characteristics of the product.

3. The picture of the product: someone (probably the hand of a man) is laying/setting the product on a white table (the background is also pure white). The product is presented in profile. You can see the thickness and some icons for the applications.

Faire des suppositions:

we can imagine

suppose

assume

guess

Vocabulary

peaceful

a billboard = a board on which there is a poster

to launch / release a product

thickness # thinness

HW:

- pour vendredi: finir le commentaire sur cette publicité (rédiger les parties: "Analyse", "Hidden Context" -- vous pouvez choisir de parler du pouvoir de la pub ou bien de l'importance des nouvelles technologies dans notre société moderne --, et la partie "Opinion"). Nous poserons ensemble les questions de la partie "Branch Out"

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