Yes children are purchase influencers. They nag their parents to get what they want and they get what they want. So, targeting them is juicy for firms.
ARTICLE: Palm unveils a Smartphone for younger users, The New York Times, sept 9th, 2009
REVISION OF HOW TO MAKE AN ACCOUNT OF A PRESS ARTICLE
Introduction : type of document, source, date, general topic.
Ideas-Facts- reactions, consequences etc...
Conclusion : of the article and personal conclusion
Branching out
HOMEWORK FOR NEXT CLASS : Account in English of the article. Branching out: Do you think you are a good target for firms? Why? Why not?
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