Targeting children and teenagers

09.09.2009

I wrote the words : teenagers and firms- teenagers as consumers
And you came up with interesting words and ideas : target, to target, to influence, to make someone loyal, to do odd jobs...
"Brands target teenagers because teenagers love new trends, like being fashionable, want to belong to a group, don't care about the price of the things they buy because they don't work and don't earn their living(gagner sa vie).
because when they become adults they will continue to buy the same brands, so it's a way for them to make them loyal...

Then we started working on the text page 54 : Credit card firm targets teens
And I told you the story of Shopping Barbie.
What does Barbie shop with? What are her means of payment (moyens de paiement) ?
A mastercard!!! Thanks to Mattel and Mastercard's partnership.
So when the little girls who are used to playing with these mini credit cards grow older, they will no doubt want a mastercard..... Simple isn'it?

For next time : looking for words and looking for specific vocabulary page 54 and all the ideas contained in the article.

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